Tag Archives: Ideas

Apple iPad and Photographers

Unless you have been under a very remote rock today (and, of course, if you are a photographer you might have been… ;-) you heard about Apple’s announcement of the iPad, their new tablet computing device. I’m not going to rehash all of the specs, but I have thought a little bit about how this might (and might not) fit into the lives and work of photographers.

I think that one possibility is that many who now may create content (like some of the articles and/or photographs seen on this blog) may find an avenue for publishing in a more book-like format and perhaps even distributing content via the iTunes (or is it iBook?) store. While the big publishers are getting the initial press for porting their collections to electronic versions, if the iTunes store is any guide there will be some great opportunities for small runs of electronic books. In the same way that some musicians and bands now self-produce creative work and then sell it through iTunes (or eMusic and so forth) this may provide a way for photographers to distribute electronic versions of their photography and their related writing. Advice: if this makes sense to you, start working on it now!

The iPad might also be a wonderful way to carry around and share a large portfolio of work. Imagine that you have been asked to show some work to a potential client. She has some specific work in mind. You bring along a traditional portfolio or other method of presenting some work in this area. The conversation diverges to other areas of mutual interest and you realize that you have some additional work that the client might want to see. Imagine that you have a very large collection of your work organized and ready for immediate search and display on the iPad.

If the iPad will allow connections to cameras – and there is some information suggesting that it may – it could also be a very small and lightweight device for backing up memory cards on location, and it might also serve as a usable display device for these images while in the field. I can also imagine the possibility that it or something like it could serve as an attached “external viewfinder” for cameras with live view and similar features. (This is admittedly speculative – I don’t know whether the connectivity of the iPad will allow this yet.  It is also worth recognizing that with a maximum memory of 64GB that the usefulness for external file backup would seem to be a bit limited.)

Finally, photographers (like lots of other folks who travel) may find that the iPad is all the computer they need in order to stay in touch on the road. While a small laptop is great, an even smaller device with greater battery capacity could be better for many of us… as long as we don’t need to have our copy of Photoshop or Lightroom ready to roll. Those don’t work on the iPad as far as I can tell. Along these lines, I’ve been intrigued by the iPhone and the iPod Touch, but I haven’t quite felt compelled to make the purchase because a) I have wanted a larger screen, and b) the cost for cell phone access with the iPhone seems exorbitant to me. The iPad seems to address both of these issues – it has a screen that is big enough for real online access and it can come with (if I understand correctly) a much less expensive form of data-only access to the ATT cell system.

I wasn’t certain how I’d feel about the tablet concept, but after seeing what was actually announced I’m more intrigued by this device, and I’m sure there are other applications of the device for photographers. Other ideas, anyone?

Updates: Over the first few days after the announcement I’ll add to and modify this post rather than spawning a series of iPad posts at this blog – so don’t be surprised to see some editing here after the original post.

  1. I knew I wouldn’t be the only person thinking about this – Right away there was this post at Photofocus.
  2. Michael Reichmann on The Apple iPad: What it Means for Photographers.
  3. D-Day for Tablet Freaks at A Photo Editor.
  4. Will the iPad Save Photography? by Bastian Ehl at Black Star Rising
  5. I see that Greg A. Lato also has a very interesting post on this subject, too.

(And another update in mid-July: I finally gave in and order an iPad. I should arrive by early August or so, at which point I’ll be able to update this post with – wait for it! – actual use reports!)

George Barr on ‘Our Audience’

I always enjoy George Barr’s thought-provoking posts at his Behind the Lens blog. Yesterday’s post on “Our Audience” touches on several ideas that I think are interesting and important.

Wherever We Are Headed, We Certainly Are Not There Yet

Contrary to those who feel that with the introduction of multiple reasonably-priced 20+MP full frame DSLR camera there isn’t much room left for advancement and change, I think that the camera market is still truly dynamic.

One assumption that many make is that the high photosite density full-frame DSLR cameras will “take over” the part of the photographic world previously occupied by medium format (MF) film cameras. Several observations seem to support this notion. The resolution available from carefully used high end DSLRs with the best lenses certainly can compete with that of medium format film, and the arguable advantages of the larger format in terms of image quality would not be enough to convince many to give up the conveniences and lens choices of the best DSLR systems. Even those who might prefer to shoot medium format digital back systems – and I count myself as among those who are interested – are often not in a position to be able to afford the stratospheric cost of the best medium format systems, despite the fact that they compete with large format for image quality.

Some have argued that the costs of the high end systems cannot possibly come down. Some argue (falsely, I believe) that the high costs can not drop because, unlike the costs of computer memory, they are determined by factors that are not subject to scaling. Some argue that the market will never be big enough. However, these folks made the same arguments about the very types of cameras that are now becoming available in the DSLR market – the 20MP and higher full frame sensor camera. Not long ago these cameras cost roughly $8000 and were available from only one manufacturer. They now cost a third of this and are available from at least three vendors.

If you think this cannot happen in the medium format market, perhaps you need to watch a bit more closely. Recently Mamiya introduced a basic medium format digital system (admittedly not one defining the high end of this market segment) at a cost of around $14,000 if memory serves. This week Phase One announced 40 MP medium format backs at cost in roughly the upper teens ($15,000 or thereabouts) range. There are certainly higher priced backs available, but it was only a year or two ago that the 35MP MF backs were the high end – and cost perhaps two or three times this much.

It seems to me that these developments are moving toward bringing MF digital systems to a price point where some who might now get a high-end DSLR system may be able to instead think about going MF.

(Note added later: I just want to acknowledge that I do understand that there are reasons besides pixel dimensions – e.g. number of photosites/MP – to choose MF, and that I also understand that there are reasons other than cost to choose a DSLR. :-)