Category Archives: Equipment

Pricing on New Canon EF 70-200mm f/4 IS L

There is considerable gnashing of teeth in a Fred Miranda discussion thread about the new IS version of the excellent Canon 70-200mm f/4 lens. A number of writers think that the IS feature should be added on the cheap, and are outraged at the $1250 list price of the lens. Some are suggesting a (rather hopeless) boycott of the lens to force Canon to lower the price, and some feel that “L” lenses are no better than the $200 alternatives and that only fools would purchase L lenses.

I don’t think the pricing of the new lens should be much of a surprise. The more expensive f/2.8 version of this lens comes in IS and non-IS versions. At one online retailer you pay a $560 premium for the IS version.

B&H sells the old non-IS version of the f/4 lens for $585. Add the $560 premium for IS (based on the additional cost of that feature on the f/2.8 version) and you might predict a realistic cost for the new lens of about $1150.

It seems a bit overpriced at list, but if it drops $100 it should be right about where you would predict – and the price will drop after the lens is out for awhile. There is no reason to think that the price for adding IS to the 70-200 f/4 L would be much different than that for adding it to the f/2.8 lens.

While I can’t say that every L is better than every non-L (there are some excellent non-L lenses), there really is a difference in optical quality and build quality – and some of us find these differences to be significant.

I predict the following will happen once the whining dies down:

  • Some people – impatient, or really needing it right now – will buy this lens at full list price as soon as it comes out.
  • A bit later the price will drift downwards – as the price of new gear always does – and others will purchase it.
  • Despite the proposal to boycott the lens (yeah, right… ;-) Canon will sell plenty of them over the next decade or so.
  • The lens will end up with a reputation as one of Canon’s best, especially for those who value lighter weight, want to save a few hundred dollars over the f/2.8 IS, and/or don’t need f/2.8. *
  • Some people will buy the less expensive non-L lenses and be quite happy with them.
  • Others will buy a less expensive non-L lens, be happy with it for awhile, gradually discover the difference, and upgrade to a better lens.

* The non-IS version of this lens has a stellar reputation. It is said to be as sharp as (or sharper than) the excellent f/2.8 version of the lens – I know that mine is a great performer. In addition, it is smaller and lighter and considerably less expensive than the f/2.8.

Once the price softens I’m pretty certain that I’ll sell my non-IS 70-200 f/4 L and upgrade to the IS version.


G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” (Heyday Books) is available directly from him.

G Dan Mitchell: Blog | Bluesky | Mastodon | Substack Notes | Flickr | Email


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Idle Speculation about Canon Products

(With Photokina coming up and the new product rumor mill kicking into high gear, I posted something similar to the following in an online forum yesterday.)

Today I was pondering Canon cameras and how the different models fit into Canon’s overall line-up. I wonder if Canon might be heading towards something like the following:

  • A 400D (or 370XTi, or whatever it might be called) is introduced. More buyers consider it instead of the 30D since image quality is arguably as good or better, it increases the MP count to 10+, it has some cool new features such as dust removal, larger LCD, etc. Maybe the 30D gets lost in the shuffle.
  • But that’s OK. At some point Canon lowers the price of their low-end 12 MP full-frame camera (the 5D or something similar that follows) to a point only a few hundred dollars above the price of the 30D (perhaps $1500-$1800)… and the 30D then goes away. In other words, Canon moves the portion of the market that was interested in the crop sensor 30D “up” to a FF sensor camera at a price point not too far above that of the 30D. (How many 20D/30D owners would consider an upgrade to a 12 MP FF camera under these circumstances? Quite a few, I think. And those who wouldn’t? They would continue to be happy with their 20D/30D, or maybe even think about the 400D.)
  • A new FF camera is eventually introduced at a price point midway between the re-priced 5D and the 1-series cameras – in a sense it takes the place of the current 5D. Perhaps it has a 16 MP sensor and a few other desirable features not in the 5D, such as a high frame rate for action/sport photography, etc.
  • At some point the 1-series cameras merge into a single new body with the same pixel density as the 8.2 MP cameras, but on a full frame sensor – thus providing something like a 22 MP sensor.

Another thought… people have pointed out that the pixel density on a 22 MP full-frame sensor is about the same as that on an 8.2 MP 1.6x crop sensor. However, if Canon and others can now put 10+ MP on the 1.6x crop sensor, shouldn’t it be possible to create a full-frame sensor with the same pixel density that provides about 26-27 MP?

And one more… perhaps the current 350D sticks around as the new low-end DSLR, at a reduced price?

Just today I saw that Dell is selling the 5D for less than $2500. Hmmm…

Just for fun, here is a totally speculative before and after view of the market segments.

MarketPriceCurrentFuture
Casual$100-$400P&S CameraP&S Camera
Amateur$500-$700Hi quality P&S Camera350D or similar w/kit lens, crop sensor
Serious amateur$900-$1000350D400D/XTi w/10 MP and crop sensor
Semi-pro/serious amateur$1500-$200030D5D or similar w/FF 12 MP
Pro/semi-pro$3000-$35005D3D (?) w/FF 16 MP
Pro$7000-$10000Current 1-seriesNew 1-series w/FF 20+ MP

All of this – in the nutty spirit of the “rumor thread” where I posted it – is totally wild conjecture and has no basis in actual fact whatsoever. But what the heck, its fun to speculate, too… ;-)


G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” (Heyday Books) is available directly from him.

G Dan Mitchell: Blog | Bluesky | Mastodon | Substack Notes | Flickr | Email


All media © Copyright G Dan Mitchell and others as indicated. Any use requires advance permission from G Dan Mitchell.

A Digital Back for Ansel?

A report of a 100+ megapixel sensor at Luminous Landscape:

The CCD device, which measures approximately four inches by four inches, has a total resolution of over 111 million pixels (10,560 pixels x 10,560 pixels at 9µm). It is the world’s first imager to break the 100 million pixel barrier.

Almost more interesting than the 111 million pixel figure is the 4″ x 4″ size. Can you say “digital view camera?” I thought you could.

Of course, this thing is no doubt absurdly expensive – but the absurdly expensive becomes widespread and affordable sooner than you might imagine these days.


G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” (Heyday Books) is available directly from him.

G Dan Mitchell: Blog | Bluesky | Mastodon | Substack Notes | Flickr | Email


All media © Copyright G Dan Mitchell and others as indicated. Any use requires advance permission from G Dan Mitchell.

Why I Chose a Canon Digital Rebel XT (350D)

I follow and occasionally comment on discussions at a few photography sites. I frequently see questions from people trying to decide whether the Canon 350 XT (a.k.a. the “Digital Rebel” and the 350D) is good enough for them, and I have posted replies more than once. After retyping the same answer quite a few times, I thought I’d post a summary here and just link to it from here on.

I purchased my 350 XT in March of 2005. After poring over the specifications of competing cameras I had narrowed my choice to either the Canon 20D or the 350 XT. Cost was not the main issue, though I’m happy to save money if I can do so and still get the quality and features I want. Here are some of the factors that influenced my decision to purchase the 350 XT. (Note: What I write about the 20D will apply for the most part to the 30D as well.)

  • Image qualityis indistinguishable from that of the 20D. The sensors on the two cameras are essentially the same. (To be accurate, the 350 XT does use slightly fewer pixels – equivalent to losing a couple of rows of pixels around the very edge and completely inconsequential.)
  • Size and weightof the 350 XT are more appropriate for the kind of photography that I do most often – hiking, backpacking, and otherwise doing photography on foot. The 350 XT weighs about a half pound less than the 20D and is noticably smaller. Some people say that the smaller body of the 350 XT is a disadvantage and claim to find it uncomfortable. I have relatively large hands and, frankly, I don’t even think about the camera being too small when I use it – this is a non-issue for me.
  • Build qualityis fine. The 350 XT does make greater use of plastic but that is not necessarily a bad thing. Plastic scratches; metal bends. Plastic is not automatically a sign of shoddy construction, and plastic is often the most appropriate material. In any case, I use my camera in relatively demanding situations – crammed in a pack while backpacking, for example – and I haven’t had any problems related to the build quality of the camera.
  • The interface is finefor me and the type of shooting I do. One could argue that the 20D has a more flexible interface, but I find the 350 XT to be pretty flexible, too, now that I have thoroughly learned the camera. (I do wish that Canon would put a mirror lock-up button on their cameras!)
  • Burst modeis capable enough for me. I don’t use this feature that much, but it is sufficiently powerful for me most of the time when I do. (Here is an example.) I will admit that those who rely on this feature a lot might prefer the 20D or, better yet, the 30D. The 350 XT burst speed is generally fast enough for me, but I can quickly fill the buffer shooting RAW images, and I sometimes have to wait for it to clear.
  • The cost differencebetween the 350 XT and the arguably somewhat better 20D (and 30D) is too great to be worth it for me. As I write this (May 2006) the price of the 350 XT body is about half that of the 20D, but the 20D is not “twice as good” for the kind of photography I do.
  • Investing money in lensesmakes more sense than investing it in dSLR bodies. I believe that most serious photographers will want to replace current dSLR bodies on about an 24 month cycle, given the rapid rate of improvements in these products. (Another way to look at it: other factors aside, it is worth upgrading when the number of pixels doubles at a reasonable price point.) All of this is a long way of saying that I regard this camera body as a short-term investment. On the other hand, I expect to keep my high quality lenses for many years and transfer them to better bodies as they become available. The price differential between the 350 XT and the 20D/30D is great enough to by an excellent prime (such as the Canon EF 50mm f/1.4) or even one of the less-expensive Canon “L” zooms (such as the Canon EF 17-40mm f/4 L or the Canon EF 70-200mm f/4 L).

So, there you have it. When I purchased the 350 XT I was fairly confident I was making the right choice, though I couldn’t be sure until I used it. A year and a few months later I am even more convinced that this was the right choice, and I’m still pleased with this camera.

By the way, all of the photography on this site (as of this writing in July 2006) was done with my 350 XT, so take a look – there a plenty of examples here of what you can do with this camera. You can find links to specific photo categories in the sidebar, or start at the home page.

(All of this does not mean that I’m not already thinking about the camera that will replace my 350 XT though. I haven’t made any decisions yet, but I lean toward making my next purchase when a relatively light (5D size) Canon 16-megapixel body with a full-frame sensor becomes available at a price I can afford.)


Update – Nov. 9, 2006: The 350D is still going strong. Canon has recently introduced the 400D (or RebelXTi), a 10 MP upgraded version of the 350D/RebelXT that also has some new dust-removal features. If I were purchasing a crop sensor Canon DSLR body today I would almost certainly get this new model. Although the difference between 8MP and 10MP is not as big as it might seem, it is a bit of an advantage, and reports are that Canon has pulled it off without adding noise or otherwise reducing image quality. In many other ways, what I have written above concerning the 350D should also apply to the 400D/XTi.

Update – April 23, 2008: Camera models continue to evolve quickly and now Canon has updated the Rebel series (now know as “Rebels” rather than “Digital Rebels”) with the newest model being the XSi, a 12 MP crop sensor body that carries on the design philosophy of the earlier Digital Rebels but adds significantly enhanced features. While the technical details of the 350D/XT described above are quite different than those of the newer model, much of what I wrote relative to a comparison of the Rebel series to the X0D series is still relevant. (At the time of this writing, the 350D/XT is still available, often at some very low prices. If you are budget constrained it is still a camera worthy of your consideration.)

Update – July 28, 2008: It appears that new 350D/XT cameras are no longer readily available from a number of the popular online sources – though you still may be able to find a few on sale, and they are still available used.

G Dan Mitchell Photography
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