Fancy Wheat Field Bakery Inc. © Copyright 2018 G Dan Mitchell – all rights reserved.

A bakery delivery truck parked in San Francisco

This photograph takes a step away from the recent images from the natural world of the Sierra Nevada. Hey, I don’t just photograph rocks, water, and trees! (Don’t worry — more Sierra photographs are on their way.) The location is on the loose boundary between North Beach and Chinatown in San Francisco, and at neighborhood intersections like this you can often see a wonderfully wild mixture of visual and other cues.

There is so much that caught my attention about this truck — a truck that you could easily just ignore. How about the name of the baking company? “Fancy Wheat Field Bakery.” Is the bakery fancy, or is it the wheat field? And the graphical elements on the side of the truck are exuberant — while colors, bold shapes, little negative space. And further signifying the cultural richness of this part of San Francisco, behind the truck we see a Chinese salon and “Capo’s” Italian Dinners.

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G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” is available from Heyday Books and Amazon.
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