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Peja Signs

Peja Signs
“Peja Signs” — An eclectic selection of advertisements, business signs, and stencils on wall in Peja, Kosovo.

There’s perhaps more going on in this photograph than meets the eye. Some elements didn’t fully register when I made the exposure, and in all likelihood there are more that I don’t yet understand. The photograph is from the Kosovo town of Peja, and “Birra Peja” is reportedly made from the water of the White Drin River, an important element of the Kosovo landscape with its source in the mountains just outside town.

The first thing that I noticed was the stenciled blue text on the white wall, along with the (hard to see) red stencil of a person whom I presume to be a Kosovo political figure of some sort. (The English text says “WHO ARE WE?!”) But the red signs, near and far, were also obviously part of the attraction of the scene, as were the particular products: the beer, a drink called “GO+,” and the smaller “Prima Pizza” sign. I’ll leave readers and viewers to ponder what else might be there.


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G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” (Heyday Books) is available directly from him. Blog | Bluesky | Mastodon | Substack Notes | Flickr | Email

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