This is not the first time I have photographed this sign. I walk a lot, and one of my routes takes me past this place, the site of a venerable light industrial business in San Jose. The accidental abstraction of the shadows from the neon light always gets my attention, and I can barely see the actual sign now that this comes to the foreground of my attention.

This place is located in an area that is rapidly changing. Years ago it was filled with small businesses and light industrial sites, the latter likely because of its proximity to a rail hub. Over time, like so many similar areas, it began to decay — there are now many abandoned buildings and closed businesses. However, this area that was formerly considered to be far enough from the city center to house less attractive businesses now feels like it is in the center of town. It is rapidly become a development site with new apartments and businesses. It won’t be long before places like “O.C. McDonald” are lost to memory.

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G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” (Heyday Books) is available directly from him. Blog | Bluesky | Mastodon | Substack Notes | Flickr | Email

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