Oh See!. © Copyright 2021 G Dan Mitchell – all rights reserved.
An old business sign in San Jose, California.
This is not the first time I have shared a photograph of this sign. In fact, in the past I shared a color version of essentially the same photograph, one in a series that I quickly “snapped” while on a long urban walk. The sign is almost iconic in this part of the world.
You could regard this photograph in any of several ways. On one level, it is a sort of record shot that captures a specific instance of a certain rapidly-fading sort of commercial sign, a one-of-a-kind bit of commercial graphics that seems to be fading from this increasingly urbanized area. I think it is also an example of seeing beyond the literal nature of the thing. When I look at it, what I find most interesting is the relationships between the painted letters and the shadow versions created by the sun shining on the old neon lamps.
G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” is available from Heyday Books, Amazon, and directly from G Dan Mitchell.
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