Tag Archives: company

West Coast Rebar Company

West Coast Rebar Company
The “West Coast Rebar Company” building, San Jose

West Coast Rebar Company. © Copyright 2022 G Dan Mitchell.

The “West Coast Rebar Company” building, San Jose

This photograph probably makes this subject look a bit nicer than it is in reality. It is an old industrial building in an area of such things, these days mostly occupied by auto body repair shops and similar. I’m not at all certain that it is still an actual rebar company — for example, it appears that parts of the facility now house gigantic pots containing young trees.

I have walked past this place many times. (In fact, I’ve known the small street on which it is located for decades.) I’ve also thought about photographing it many times. I’m intrigued by these old metal shop buildings, a type that used to be very common around here and, I would imagine, elsewhere in the country. I see them in older towns and in older areas of more modern communities here in Silicon Valley, but they are gradually being replaced by fancy new office buildings and urban housing developments.


G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” is available from Heyday Books, Amazon, and directly from G Dan Mitchell.

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Orange F250

A very orange Ford F250 pickup truck

Orange F250. © Copyright 2021 G Dan Mitchell – all rights reserved.

A very orange Ford F250 pickup truck.

This photograph is another from the little “orange exercise” that I and a few of my photographer friends engaged in around Halloween. The objects was to… photograph orange things. It turns out that this was a trickier task than I imagined. Because it was Halloween time, a lot of the potential orange subjects seemed a bit obvious. (Not that this entirely kept me from photographing pumpkins…) The surprise to me was that once I started looking for orange… the exact boundaries between orange and various other colors started to become fuzzy. I’d look at something that seemed orange, only to realize that in a different context it might be regarded as yellow or red or brown. There are objective facts about color, but our perception of it is highly subjective!

Having said that, there is no question in my mind that this truck is orange! I used to occasionally see cars painted in colors like this, but today mostly we see some pretty drab colors — generic white, black, gray, silver and similar. Even blue and green are less common than they once were. So this very orange truck caught my attention while I was out walking in the neighborhood. One more thing: perhaps, like me, if you stare at the shape of this vehicle long enough it may start to look really strange…


G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” is available from Heyday Books, Amazon, and directly from G Dan Mitchell.

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Oh See!

Oh See!
An old business sign in San Jose, California.

Oh See!. © Copyright 2021 G Dan Mitchell – all rights reserved.

An old business sign in San Jose, California.

This is not the first time I have shared a photograph of this sign. In fact, in the past I shared a color version of essentially the same photograph, one in a series that I quickly “snapped” while on a long urban walk. The sign is almost iconic in this part of the world.

You could regard this photograph in any of several ways. On one level, it is a sort of record shot that captures a specific instance of a certain rapidly-fading sort of commercial sign, a one-of-a-kind bit of commercial graphics that seems to be fading from this increasingly urbanized area. I think it is also an example of seeing beyond the literal nature of the thing. When I look at it, what I find most interesting is the relationships between the painted letters and the shadow versions created by the sun shining on the old neon lamps.


G Dan Mitchell is a California photographer and visual opportunist. His book, “California’s Fall Color: A Photographer’s Guide to Autumn in the Sierra” is available from Heyday Books, Amazon, and directly from G Dan Mitchell.

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Links to Articles, Sales and Licensing, my Sierra Nevada Fall Color book, Contact Information.

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Buttnick Mfg. Co.

Buttnick Mfg. Co.
Buttnick Mfg. Co.

Buttnick Mfg. Co. Seattle, Washington. August 14, 2013. © Copyright 2013 G Dan Mitchell – all rights reserved.

A person wearing a backpack walks in front of the Buttnick Mfg. Co. building in Seattle, Washington

OK, I admit that this isn’t perhaps an easy photograph to warm up to and, yes, the guy is way out of focus. As often happens when wandering the streets of some city – or, frankly, with other kinds of photography, too – one thing caught my attention and once I looked I saw other things… and then there was an unexpected accident. Despite rumors to the contrary, sometimes photography works that way. (To reassure some of you, photographs also work the opposite way sometimes – carefully thought out and made in a state of prolonged contemplation.)

As we walked past this corner, for some reason the name “Buttnick Mfg. Co.” caught my attention all by itself. This, and the visual appearance of the sign got me thinking about how the presentation and appearance of commercial entities has changed. Today, if “Buttnick Mfg. Co.” was starting up in this part of Seattle or almost any other relatively large city, there would be plastic signs, a carefully contrived sign designed to present and foster a particular way of viewing the firm, electronic lights, and probably a motto along the lines of, “Innovative Design and Manufacturing for Today’s Buttnick Buyer.” But this sign was probably painted by some local sign-painter and it offers nothing more than the name of the company, which is probably the name of the founder and perhaps someone who actually worked there. But, urban development being what it is, it looks to me like Buttnick is probably no longer to be found, and instead we see a group of smaller shops inside the building. (There now are electronic signs in the window and there is a SALE going on.) About that person in the photograph… while I was planning to include the people on the far side of the street as they walked in front of the building, the out-of-focus, photobombing, Seattle street person was entirely accidental – but somehow appropriate.

G Dan Mitchell is a California photographer and visual opportunist whose subjects include the Pacific coast, redwood forests, central California oak/grasslands, the Sierra Nevada, California deserts, urban landscapes, night photography, and more.
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